Blog.

How to seize the opportunities exist in online automotive parts and accessories retail when the industry is projected to achieve double digit growth in next 5 years?

auto-parts

Automotive aftermarket – Parts & Accessories retail – a quick look:

The automotive aftermarket including medium and heavy vehicles is projected to be $380 billion industry.  Demand for the parts and accessories is determined by the age and mileage of vehicle that are kept on the road. Average age of light vehicles has increased by 2 years over the past decade, alongside of new vehicles that hit on road.  According to Hedges & Co., the digitization will influence the $148 billion online auto parts & accessories sales which will hit $160 billion in 2022.  This figure includes online purchases and the online research prior to purchase decision from a brick and mortar store. Online sales will cross $12 billion in 2019 and projected to be $19 billion in 2022. Continue reading

How can you make your Product Content work for you to convert your Visitor to a Buyer?

Rich content will increase your online sales

Shoppers have been slowly embracing purchase of furniture online.  Furniture being bulky and an investment to make, it is important to understand the customers – what will matter to them the most to make a purchase decision.  In the absence of touch and feel for such an expensive product category, superior product content with features, specification, description and images will play a magic. 

Continue reading

EcoSMART360 – Aggregation Automated!

Data aggregation is the collection of data from publicly available sources and curated using human intelligence or through automation. It is the process of searching databases with relevant search query, aggregate data and present data findings in a summarized format that is meaningful and useful for the end user / business houses.
The amount of information you get out of internet is a raw content and needs lot of efforts to convert into meaningful business insight. Our data aggregation application makes it easy to combine data from multiple sources to the destined location in the format of your choice.
Continue reading

Furniture ecommerce is gearing up to exploit digitization

cognitio-furniture-infographic

Furniture ecommerce is embracing the trend of growing with increased sales with more and more people buying big ticket furniture online.  Though this category is in growth phase, it is not the fastest growing category like other product categories that penetrate ecommerce better.  The researchers say that there is a gap in online research and online sales and people predominantly use the web for research not leading to sale.
Continue reading

Enrich your product catalog to convert Browser to Buyer

email-campaign-data-collection-infographic

Product Catalog Management – Cognitio360

If you are keen to expand the customer base and convert maximum number of browsers into customers, it’s time for you to have up- to-date product catalog. E-commerce continues to grow rapidly and having Product catalog is important for any e-commerce retailer / platform to succeed. The search patterns and search results differ from individual to individual and it is important Continue reading

E-commerce trends to be watched out in 2017

It is safe to say that the sales have rocketed during the second half of 2016, marking almost 16% of year-over-year. There is also a data where 51% Americans prefer to shop online rather than in physical stores. It’s time to embrace the digital presence strongly, to succeed in this race.

The online retailers and merchants are focusing on regular offerings that include new product launches, offers and promotions throughout the year rather than focusing on shopping season, particular period / event, particular segment of people or group of people also limited inventory strategy to take advantage of continual sales cycle to expand their market share.

Continue reading

Office

#440-A, 17th Street, Viduthalai Nagar, 200 ft. Radial Road, Chennai, TamilNadu. Pincode - 600 117.
Ph: +91-87544 06522

© Copyrights Cognitio360 - 2016. All rights reserved.